Final Project Research Paper Example | Topics and Well Written Essays - 2500 words

Final Project - Research Paper Example There is a continued rise and development of companies throughout the world. This is mainly due to the increase in demand of various services that range from social amenities to business. Organizations have used a strong business strategy to take advantage of the developing markets to increase their profits. Real estate is one of the fastest growing sectors in India with an average of 14% annual pegs returns because of the Indian BPO boom. In addition, the housing sector has been growing at an average of 34% annually while the hospitality sectors have had a growth of 15% every year (Sarathy, 2011). It is anticipated that the real estate industry in India is purposed to grow exponentially in the future promising a potential market for investment. Therefore, real estate business is one of the key drivers of growth in India, with companies trying to consolidate their positions and trying to find effective means of suitable growth, the management of the real estate has emerged as one of the key challenges for the corporate sector. The Merlin Group is one of the real estate investors in India that have taken advantage of the rising real estate market to increase its profits. The company has developed a strategy to take advantage of the market boom to position its business in the most competitive manner. By conducting a PEST analysis of the India’s real estate industry, it is possible to evaluate the effectiveness of the market strategy that Merlin Group has employed to promote its business in this dynamic market. For the purpose of this research, the various factors influencing the Indian real estate business will be investigated, identified and evaluated. This section of the outline will discuss into details the history of real estate development in India and the rest of the world and how the industry have come to contribute to the high rate